Ramona Furter
Forward Deployed Product Manager · Application to Fractional AI, Dubai office
ramona.furter@icloud.com · +41 78 907 14 47 · linkedin.com/in/ramona-furter · Swiss citizen
Zurich, planning the move to Dubai · available with notice · application site: ramona-fractional.pages.dev
Product and venture leader with 10+ years turning ambiguous business goals into shipped products: crisp problem statements, success metrics, PRDs and evaluation criteria for engineers, and the day-to-day execution rhythm across customers, engineering and design. Customer-facing under pressure: UBS and Baloise as client partnerships, C-level ownership of a CHF 100M+ e-commerce business. Builds AI products end to end with Claude Code and agent tooling; leads AI business development at Swiss Post today.
Experience
AI Project Lead, Business Development · Swiss Post, Advertising, Zurich
since Jan 2026
- Leads AI-driven business models end to end: opportunity sizing into a prioritised roadmap with KPIs, build-versus-buy and cost-versus-benefit decisions, delivery from concept to launch.
- Turns AI ideas into go-to-market plans and new revenue for Switzerland's national postal group.
Founder · Pedal Peak
since Dec 2023
- Built and runs a live cycling platform with real users, end to end with AI tooling: SvelteKit, Cloudflare, Strava API, n8n agent automations.
In between jobs and own ventures
Aug to Dec 2025
- Went deep on applied AI: shipped smedium's first client websites and AI workflow automations, grew Pedal Peak, built own tools with LLMs and prompt engineering. Bikepacked Togo and Benin.
Senior Product Manager, Lead E-Commerce · Ifolor Group, Zurich
Oct 2024 to Jul 2025
- Owned the e-commerce ecosystem and strategy of a CHF 100M+ business, reporting to C-level.
- +9% conversion and +15% checkout step rate through research, A/B testing and analytics; led a cross-functional team and external agencies, owned budget and KPIs.
Lead Project Manager · Brixel, Zurich
Jun 2023 to Sep 2024
- Owned the partnerships with financial institutions (UBS, Baloise) that drove the company's growth; main bridge between senior client stakeholders and the internal product team.
Marketing & Growth Lead, Founding Team · WePractice (Sparrow Ventures / Migros Group)
Mar 2020 to May 2023
- Founding team of a health venture: two funding rounds closed, growth to 10 locations, 23 people, 170+ customers; led marketing and sales after Series B.
- Built the full go-to-market hypothesis- and data-driven: 1000+ client matches in year one.
Growth & Venture Builder · Sparrow Ventures, Zurich
Sep 2019 to Sep 2022
- Built growth and go-to-market for several internal startups in parallel, validation to scale-up; experimentation to lift conversion and cut acquisition cost, fast in unfamiliar business models.
Intrapreneur, Innovation · Die Mobiliar, Bern
Jan 2017 to Aug 2019
- Took market pilots from MVP to launch (Smide, Lizzy, XpertCheck): built market-entry strategies, ran Design-Thinking market experiments that steered product and marketing decisions, coached cross-functional teams and managed external agencies.
Commercial and product-marketing foundation
2005 to 2016
- FMCG product management and trade marketing at Domaco, Cruspi and Promena (own brand portfolios, promotions end to end, pricing); accounting at Kuoni and AMAG; commercial apprenticeship at Bridgestone Switzerland.
Education
BBA Business Administration (Betriebsökonomie) · Zentrum Bildung, Baden · 2012 to 2015
Certified Mental Health Coach · IPC Academy, Zurich · 2020 to 2021
CAS Digital Marketing · HWZ, Zurich · 2019 to 2020
CAS Innovation · BFH, Bern · 2016 to 2017
Commercial Employee, Federal VET Diploma (Kauffrau E-Profil) · Wirtschaftsschule KV Baden · 2005 to 2008
Skills and languages
Product and delivery: problem framing, PRDs and requirements, success metrics and evaluation criteria, execution rhythm (planning, check-ins, risk tracking), stakeholder management, change management and adoption, go-to-market.
AI, hands on: Claude and Claude Code, ChatGPT, prompt engineering, n8n agent automations, LLM product patterns (drafting flows, evals, human-in-the-loop).
Languages: German (native), English (fluent), French (conversational).